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Rolls-Royce Orange County

Website Redesign

As a long-time client of ours, Rolls-Royce of Orange County trusted Feltman Agency with the complete redesign of their website. With the task in mind of creating a beautiful online space to capture new customers, we set out to develop the most enchanting automotive site in all the land. Our goals included increasing website traffic, sales opportunities, and overall brand awareness.  

The redesign process started from the ground up. Research, sitemap development, and style-guide creation were at the forefront of this project. We spent extra time analyzing how customers interact with vehicle display pages in order to craft the most efficient and beautiful structure possible. We also implemented features that ensure the site is completely ADA compliant.

 

Next came the fun stuff - selecting imagery and layout designs to properly communicate the luxurious, elegant, and opulent nature of the Rolls-Royce brand. Adhering to strict brand standards, Feltman Agency produced pages with relevant content and presented the site to the team. After receiving feedback and adjusting accordingly, the current site was launched. It now lives happily ever after at rolls-roycemotorcarsoc.com, and can be found organically through a simple search of any luxury automotive keywords, thanks to our wonderful SEO geniuses.